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The 5 Best Baby Registry Sites (2017 Guide & Reviews)

After finding out that I was pregnant, one of the first things I did was set up my registry. 

I couldn’t contain my excitement and started cooing over all of the cute and cuddly baby things on my list.

I had to have it all!

Thankfully, a good friend slowed me down.

She told me to focus more on where I was registering, and not as much what I was registering for.

I had no idea that there are some major do’s and don’ts when setting up a registry, and that I could reap serious deals and get some major steals by registering at certain spots.

So I put more thought into my registry and I ended up really satisfied with everything: from the products, to the discounts, the rewards, and even the returns.

So what are the best baby registries? 

Read on to learn everything you need to know about your registry so you can have everything in place before you bring home the baby!

Why I recommend that you register with Amazon.


Hands down, Amazon is the best place to register.

Initially, it was not the first place I had in mind. What a mistake!

Amazon is the best place to register because it is beyond easy.

Easy is the word you most want to associate anything baby related with. Trust me, your life will get complicated enough. Easy is best.

Amazon has everything you can possibly imagine. And, they offer their items at a very competitive rate.

Plus, many of your friends and family members are Prime and/or Amazon Mom members, so they can get free shipping and even apply some of their rewards points toward your purchase (which they can get at the last minute because they offer two-day shipping).

I also had no idea what a universal registry was. Amazon prides itself by boasting a special tool that allows you to add virtually any item you desire to the registry even if you can’t initially find it on their site.

How great is that?

Amazon also has incredible customer service and you can return anything, no questions asked within 90 days.

They even send out thank you cards to everyone who purchases something from your online list. Talk about a time saver!

The only thing Amazon won’t do is set all of your nursery items up (bummer).

Our Top Baby Registry Website Picks

#1. Amazon.com Registry

So, have I convinced you yet that Amazon is the first place you need to start when registering?

Here are more enticing details that outline the benefits, pros, and features of the registry.

Amazing Selection

First, Amazon is proud to have the largest selection of baby items on the planet.

There are tons of popular brands and various price points to complement everyone’s budget — the last thing you want to do is make it hard on your friends and family members.

Keeping Track of Your Items

Next, all of your items are on one page so you can keep track of your list with ease — I think I added and deleted items (swaddle blankets, crib mattresses, formula) at least once a week. You can even check your registry on the go, on any mobile device (because we all peek at the purchases).

Registering can be overwhelming, so Amazon has a very helpful jumpstart checklist, where they suggest great gear, and you can search through other registries for some instant inspiration.

You can learn which gifts and items are top-rated (because having the best humidifier and baby bouncer is very important), and even the most popular (so you can remain in the know of trends).

Prime Member Benefits

All items can be shipped to your home, and the best part is all the perks of the registry. Expect to get free shipping and free returns on pretty much anything.

You even get a completion discount to ensure you get everything you registered for too. The discount gets bumped from 10% to 15% if you are a Prime or Amazon Mom member.

Another added bonus is that Prime and Amazon Mom members who register are also able to sign up for other promotions like a welcome box, a free parenting book, and other maternity related items for you (don’t forget to treat yourself).

Universal Registry 

I think the main point that sold me on an Amazon registry was the universal feature.

While the site had a lot of things I needed and wanted, I did end up moving a few items from elsewhere onto my list.

I just didn’t personally want to have more than one registry because I felt it was more efficient for me to just chip away at one list, rather than log in and monitor several.

Ease of Use

I also love that I could compose my list from the comfort of my couch. The site gave plenty of pictures, detailed information, and even videos that explained how the product was used, and in some cases, assembled.

I found it helpful to read reviews from users, and I took the thoughts into serious consideration because they were from parents who already used the items.

A registry should be hassle-free and give you lots of incentives.

Amazon did just that and I still thank my friend to this day for bringing the registry to my attention.

How To Make A Registry On Amazon

  • Registering on Amazon couldn't be easier. Just click this link, click the "Get Started" button on the next page, and you're on your way.

#2. Target Registry

Target also has some pretty nice benefits if you register with them.

You can create a registry online or in their store if you are feeling adventurous (but I’ve found that by doing it online, you actually have more access to items that aren’t stocked in the store).

Like Amazon, you can check and manage your registry anytime you need, and all items can also be shipped directly to you. There are also registries to browse for inspiration, and the company also has a baby essential items list.

Target gives you a complimentary package filled with coupons and other samples (which you must pick up) once your registry is filed. Once your shower is eight weeks away, you and your guests can get a 15% off registry coupon completion discount off all the items and they will ship for free if they are priced at $25 or over.

A great perk of registering with Target is that you have up to one year for returns or exchanges, no questions asked. You can also get a 5% discount on other baby related items once you sign up for subscription savings (diapers, wipes, detergent) from brands like Target, Huggies, Pampers, and Aveeno.

However, the subscription savings aren’t as good as Amazon’s.

Your friends and family can also take advantage of buying some of your baby registry items (like a baby monitor, baby swing, or baby jumper) that are on sale (they will appear in red to show a discount on the registry).

The main downfall to the registry (and why I really prefer Amazon) is that the company does not honor any kind of completion discount for items that are not purchased.

#3. Babies R' Us Registry

Babies R’ Us registry is one of the most popular choices among mommies to be.

Some benefits of setting one up mainly include the Bonus Cash that you get after your baby is born. You get $5 for every 125 points that you earn (125 is equivalent to $125).

This applies even on the money that your guests spend on you! You have to sign up to become a rewards member, but this takes no time at all.

Also when you sign up to be a rewards member, you get special emails and coupons sent to you, so you can save even more money on the items that you need.

Babies R’ Us also has a partnership with What To Expect, so you will get to view their suggested registry items, as well as sign up for informative emails from their site.

If any of your items are not purchased, you qualify for a 10% completion discount. This will guarantee you can get everything you want (and still reap the bonus cash rewards).

Like Target, you have up to one year to do a return or exchange on all registry items, hassle-free. Often times, you register for something thinking that you’ll love it, but this is not always the case and you will need something different.

So, in this aspect, a hassle-free year return policy is helpful.

Babies R’Us also has a nice selection of items (like baby thermometers) and you can also read reviews from consumers before putting each item on your registry.

Also, like the other registries, you can update and delete items online, and create your entire registry list from the comfort of your home.

Overall, the discounts and promotions are pretty good, but not as good as Amazon’s overall.

#4. Buy Buy Baby Registry

Buy Buy Baby is very similar to Babies R’Us.

The site has a lot of helpful resources available for first time moms. They have a suggested shopping guide, articles about new baby care, and even an adoption checklist for those moms who may need specialized items.

You also get a free gift for signing up (but you have to pick it up in a store).

Buy Buy Baby also has a completion discount (10%), and will even give you a $25 discount off of a $100 purchase (25% registry discount) if you refer friends or family to sign up for a registry too. The company is affiliated with Bed, Bath, and Beyond, so the same referral can be applied to that store as well.

You can do easy exchanges or returns like the other stores, and if you have to bring your baby with you, there are family friendly rooms to nurse or change your baby in.

Register online or in the store, and also gain access to dozens of reviews so you have a better idea of what you are registering for, from moms and dads who have tried the items out.

You also get complimentary cards to send out in your shower invitations so your guests know your info. The store also makes it easy for gifts to be sent directly to you (which are helpful if you get something like a bassinet or jogger stroller).

Prices are competitive, and you can expect a large selection of items (changing tables, etc.) and brands to choose from (but not as large as Amazon’s).

Currently, there isn’t any kind of rewards program set up like Babies R’ Us, and they don’t offer subscription services or discounts like Amazon does.

But, overall, your guests will be able to access your items with ease, and so will you.

#5. Pottery Barn Kids Registry

One benefit of registering on Pottery Barn Kids is that the company truly does have some beautiful items. They are also high quality as well, so they will be durable and timeless.

I also love how bedding and pillows can get embroidered with a name or monogram for a small price. The items are also very personalized and unique.

I think the company does a great job with providing a lot of items to choose from that are unisex for parents who don’t wish to know what they are having, especially when picking out bedding and accessories.

While Pottery Barn does have some toys and baby items, you should mainly expect to register here for large items like nursery gliders, baby towels, bedding, baby carriers, and customized toys and whimsical novelties (rattles, embroidered diaper bags).

While the brand does have some beautiful stuff like high chairs, items are priced at a higher price point, and there aren’t usually many discounts for your friends and family members to take advantage of.

They can sign up to join the email list, but they will only save 10% off the first item they purchase. Every now and then, they will offer free shipping, so it’s wise to sign up to receive emails so you know when certain promotions are taking place.

Pottery Barn also has a completion program, so you get 10% off your left over items, up until six months after the birth of your baby.The brand also does a monthly drawing so if you have a registry set up, your name could be selected and you will win $1,500 toward your registry items.

Many moms to be like to register for gift cards from the site (which is actually a possibility of all the sites I’ve reviewed), and if you are having a design block you can chat with the designer to help you pull your ideas together to create the nursery of your dreams.

If you like the look of their items, but don’t want to set up a registry just for bedding, be sure to take advantage of Amazon’s universal registry feature and move the items onto your Amazon list instead.

The Do's and Dont's of Registering. 

While registering should be fun, there are some big do’s and don’ts that you need to abide by. Consider the following:

  • Do read reviews before registering for products. Parents have tried these items out and are giving their non-biased opinions to help you make a great choice (or avoid a not so great product).
  • Do keep it simple-registering for too many items can leave you overwhelmed. Start with only the basics, and add more along the way (or get what you need as the baby grows).
  • Do ask questions and read registry guides. These resources are here for a reason. Trained staff can chat with you and help you make great choices, and guides will help steer you in the right direction.
  • Do have a variety of price points. Don’t feel guilty if you put a few large and expensive items on your list. If you truly need them, someone (or a group of friends or family) will take joy in this and pull their funds together to give you what you need.
  • Do share! Make sure you place registry cards in your shower invites so everyone knows where to shop for you.
  • Do register for what you want. A registry is supposed to be fun and useful. Don’t let friends or family members sway your choices.
  • Do look for items that complement your lifestyle. If you are an avid runner, register for a jogger stroller. If you plan to bottle feed, be sure to spend a lot of time researching the best bottles. If you like to cook, be sure to register for a baby food maker.
  • Do register for diapers, wipes, and a diaper pail. You can never have too many!
  • Don’t leave off toddler items. I know I said to start small and simple, but once you have the basics down, try to imagine your little one down the road and begin to think about some items that you think you’ll need (bigger car seat, trainer cups, utensils, baby bathtub, a potty, infant life jacket).
  • Don’t register too late. You want to give your guests time to shop for you! Register early in your second trimester and have your shower early in your third trimester.
  • Don’t leave your registry idle. Be sure to check in on it from time to time to make sure it’s showing purchases. If you think there may be a problem with it, it’s wise to address it immediately so the issue can be quickly resolved.
  • Don’t forget about health and safety items (nasal aspirators, swim diapers, baby car mirrors, stroller fans, etc). Lots of new moms get wrapped up in the bedding, baby clothes, toys, and things for themselves. They barely remember to register for baby proof items and grooming necessities.
  • Don’t stick with only one brand. There are many different brands that boast amazing items, so be open-minded and shop around.
  • Don’t register for personal items for yourself, like pajamas or new bedding. It’s best to keep things solely about the baby.

So, do you now consider yourself a registry expert?

Hopefully you have learned that Amazon is totally the way to go as the best baby registry place, but there are also other registries available in addition to the online site if you still want to take that route.

After reading my info, you are ready to register and bring home that baby because you have all of the items you could possibly need, thanks to a little planning and a lot of help from family and friends.

Kate Trout
 

Hi there, I'm Kate! I started Maternity Glow to be a place to learn all about practical parenting tips, baby care tricks, and healthy-living hacks for new and expecting moms.

Click Here to Leave a Comment Below 1 comments
Evgenia Dimova - August 25, 2016

I agree with most of the above, however, Pottery Barn Kids is among the worst places to register – from deleting/removing registries due to technical problems, to shipping that takes 3x as long, to items that show as purchased, but later appear “unavailable” – the internet is full of horror stories about Pottery Barn Kids registry fails.
I have been looking for alternative modern baby registry sites – it would be super helpful if you do a Top 5 list on those…Just a thought.

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